Smarter addresses. Faster routes. Happier customers.

Address details in CRM are rarely ignored, but they are among the most error-prone fields. Even minor inaccuracies, such as a typo can lead to operational delays, misrouted field teams, and avoidable inefficiencies.

Let's say Akash runs a water purifier service business in Mumbai. On most days, his phone rings non-stop; a customer in Andheri needs a filter change, someone in Dadar wants a new installation, and an old client in Powai is facing a leak.

It should be simple, but for Akash and his two technicians, finding the exact customer location has always been a real challenge. One wrong letter in the address, and the map pin lands them in the wrong street. By the time they correct it, they've wasted fuel, time, and—most frustratingly—goodwill.

The day everything started changing

Akash has recently decided to try something new in Zoho CRM. He has enabled the smarter address entry update. The next time a customer calls, instead of typing out the full address and hoping it's right, he enters the first few letters of the address in the CRM. Instantly, real-time suggestions appear. With one tap, the street, city, postal code, and even coordinates are filled in automatically.

For his field technician, Ravi, this means no more relying on vague directions like, "near the parlor, opposite the big tea shop." Zoho CRM's live map view shows the exact location.

A smarter map in his pocket

Ravi opens the CRM and instead of scrolling through a static list of service calls, he sees every customer plotted as a point on the map.

• Need to view customer details instantly? Just tap on the pin.

• Want to focus on a specific area like Borivali? Use the nearby filter.

• Prefer to see only the most relevant details? Customize it.

By midday, Ravi's day has transformed from guesswork to precision.

Proximity planning made simple

Here's where it gets even better. Zoho CRM now shows how far Ravi is from his next customer. If a call comes in from nearby while he's in the area, he can fit it in instantly—no backtracking, no missed opportunities. When a customer from Colaba calls at 2 PM, the CRM shows he is just 1.8 km away from Ravi's current job. He finishes the filter replacement he's on, walks two streets over, and has her purifier fixed before 3 PM.

On-the-go precision

Later in the day, Ravi meets a customer at a new apartment complex that isn't even on his list yet. He simply drops a pin in the app and Zoho CRM captures the exact GPS coordinates and fills in the address. Back at the office, Akash sees the new customer record has already been updated—complete with location data—and is ready for future follow-ups.

Why does Akash now rely on the map feature?

By Friday, Akash notices:

• His team has completed more visits per day.

• Fuel costs have been reduced, as his technicians no longer go to the wrong locations.

• There have been zero cases of missed or wrong addresses.

For Akash, the difference isn't in working harder; it's in working smarter.

From address data to real results      

From faster visits to error-free addresses, empower your sales, service, and delivery teams with Zoho CRM's smarter location tools. Save time and serve more customers—wherever your work takes you.