One of the biggest challenges in event planning is making sure attendees stay informed and engaged throughout the event. Zoho Backstage's WhatsApp integration comes in handy by helping event organizers connect with the attendees directly, making it easier to share updates and keep everyone in the loop.
Why the WhatsApp integration is a must-have for event organizers
Instant communication
Be it a quick reminder, a schedule change, or a venue update, it's of the utmost importance to keep attendees updated. With a 98% open rate, WhatsApp is the perfect way to do this, making sure your messages are seen right away. Now that’s a much higher number than email, making WhatsApp the best way to communicate with your attendees.
Personalized and automated messaging
With Zoho Backstage’s WhatsApp integration, you can send personalized messages exactly when they’re needed—after a ticket purchase, a schedule change, or a cancellation. These timely updates help your attendees always have the right information.
Event updates with WhatsApp notifications
Share reminders or last-minute changes to the attendees in your event with this integration. It keeps everyone informed and helps with hassle-free communication every step of the way.
How Zoho Backstage makes it easy
Getting started with the WhatsApp integration
Integrating WhatsApp with Zoho Backstage is simple, and it’s available to all users on Essential, Premium, and Ultimate plans. You can easily connect your WhatsApp Business account and start sending automated messages in just a few steps. With its scalability and convenience, this tool is ideal for events of any size.
Automated triggers
Zoho Backstage’s WhatsApp integration allows you to send automatic updates for things like registration confirmations, ticket transfers, or cancellations. You can set these triggers to make sure that attendees receive real-time updates as soon as they happen. Such automated messages have been shown to increase attendee engagement, as they provide timely information that improves the user experience.
Message templates
Zoho Backstage offers customizable message templates that can be approved by WhatsApp. These templates make it easy to send consistent messages while staying within WhatsApp’s guidelines. With approval within just 24 hours, you can start sending messages soon after setting them up.
Conclusion
With instant message delivery, personalized updates, automated triggers, and WhatsApp’s global reach of 2 billion users, this feature is a game-changer for event organizers looking to improve engagement and attendee satisfaction.
Start integrating WhatsApp into your Zoho Backstage workflow today to power up your event communication and engagement. For step-by-step instructions, check out our help document on WhatsApp Integration.
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