Post-event survey
The post-event survey template can be used for collecting feedback on public events, training seminars, or conferences. Check in with participants to measure the success of your event and learn whether your objectives were met. Obtain opinions and suggestions to ensure all upcoming events run smoothly.
Try this template
Why are post-event surveys important?
Post event surveys helps you measure your event’s success. They help you identify participant pain points, and shed light on other nuances that help you plan events efficiently. Getting feedback directly from the participants is a surefire way to make your events a success with a great ROI.
Post-event Survey
10
3200+
1 min
Organize successful events using post-event surveys
Asking event participants (attendees, sponsors, and other stakeholders) about their experience, while their memories are fresh, is an excellent way for event managers to obtain insights that can be helpful for organizing similar events in the future. A post-event survey can also help with better project planning and finance management, which will increase ROI over time.
Plan projects efficiently
Project planning is like laying out a blueprint of an event from start to finish. The success of an event largely depends on your plan. A post-event survey can help you identify which aspects of your plan you should keep or change, so you can refine your approach to future events. An effective plan helps you identify priorities and manage constraints, like time and money, more efficiently. With important data in hand, you’ll be better prepared for dealing with unplanned situations and emergencies.
Get attendee feedback
Use post-event surveys to find out what your attendees liked about the event and what could have been improved. For training seminars or conferences, you can ask your attendees if they feel like they received the value they were expecting. For other events, you can ask if attendees encountered any challenges with the seating, food, accommodation, or technology. It’s also important to find out what everyone liked the most, because experiences differ. For example, you might think that handing out souvenirs after the event was a waste of money, until a survey respondent tells you that it made the event more special for them.
Attract more sponsors
Attracting the right sponsors is a great way to boost your event’s ROI. Surveys can help organizers understand sponsor expectations and needs, and tailor their sponsorship options accordingly.
Pick the best venue
The venue plays a huge role in determining whether an event succeeds. While auditoriums and open spaces might be ideal for a large audience, a banquet hall might be more suitable for meals and smaller gatherings. Post-event surveys can help you understand the pros and cons of your venue choice, which can be useful when planning future events.
Keep attendees happy
While a Stay to Play approach might get you better deals with the hotel, it might not be appreciated by attendees who want to choose where they stay. Surveys make it easy to get your attendees’ opinion about their accommodations and food preferences.
How to use this template
The post-event survey template will help you gain insights into the strengths and weaknesses of your events. Use it along with the Zoho Survey features described below to realize its full potential.
In-mail surveys
Email distribution
Offline surveys
Matrix grid rating scale questions
Eventbrite integration
Personalization
FAQs
1. What are the best practices for creating post-event surveys?
Top 3 tips for creating effective post-event surveys
- Ask meaningful questions Ask specific questions that get straight to the point and get feedback that helps improve future events.
- Ask the right number of questions Research suggests that around 7-10 questions is the ideal number for a post-event survey.
- Keep open-ended questions to a minimum. Your attendees might not have the time and patience to explain everything in detail. Use more multiple-choice questions in your survey.
2. When should you send a post-event survey?
There are two junctures after an event when you want to distribute surveys. One is right after the event, so you can get the overall impressions of your stakeholders. The second is a week later, as the responses will help you identify people who are genuinely interested in you and your services.