WhatsApp Marketing Pricing
Connect, share, and craft unique engagement with people you care about.
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Marketing Conversation
Any business-related conversation such as offers, promotions, informational updates, or calls to actions for customers.
Utility Conversation
Enable a particular customer request, transaction, or transactional update (such as invoice reminders and post-purchase alerts).
Pricing calculator
Add Country(s)
Marketing Conversation:
India
Utility Conversation:
India
*3% (VAT) will be charged in addition to the total cost mentioned.
You can select multiple countries and the credit consumption per message differs based on the target country.
Frequently asked questions
Can I use my existing WhatsApp Number?
Yes, you can use an existing WhatsApp number. However, you must delete the WhatsApp account associated with that number before proceeding with onboarding.
How will I know which conversation category to choose from?
You can initiate either a marketing or utility conversation with a conversation template. Marketing and utility conversations can only be opened with template messages.
Marketing - Helps you achieve a different range of goals, from creating brand awareness to engaging in sales and retargeting customers. This is the best suited conversation template If you are aiming for new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders.
Utility - Helps you follow up on user actions or requests. This suits you best when you need to send delivery updates, order updates, account related updates such as payment reminders, plus opt-in confirmation, or even feedback surveys.
Is my individual WhatsApp message charged?
WhatsApp charges for conversations and not individual messages. Conversations are 24-hour message threads between you and your customers. Conversations are opened and charged when messages you send to your users are delivered.
Can I add contacts with just phone numbers and not email ids?
Absolutely! You can add contacts with just phone numbers and perform WhatsApp marketing by subscribing to any of the paid plans.
Is WhatsApp marketing automation supported with all pricing plans?
WhatsApp marketing automation is only available on the Professional and Enterprise plans.