eCommerce marketing automation

Connect your Shopify and Zoho Commerce stores with Marketing Automation, drive more traffic to your store, reduce abandoned cart losses, upsell to your customers post-purchase, increase repeat purchases, and boost your revenue.

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eCommerce marketing
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Your store data, as you want it

Get all your store data at a glance with our intuitive dashboard. Track key campaign metrics, analyze store revenue, and conduct dedicated cart abandonment analyses.

Your store data, as you want it

7 Proven eCommerce automation to 4x Your eCommerce Sales

Are you an eCommerce marketer scratching your head, wondering how to drive more traffic to your store? Our marketing guide reveals seven key campaigns, packed with stats, use cases, and success stories. This eBook is your roadmap to turning heads and driving sales for your online store.

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Power your store with intelligent automation

Zoho Marketing Automation is designed to drive sales and enhance customer loyalty with a suite of powerful workflows. Pick a template, configure your emails, and set it on autopilot. That's the easiest way to set up marketing automation for ecommerce.

  • Cart Recovery
  • Welcome Journeys
  • Seasonal Templates
  • Purchase Follow-ups
  • Customer Re-engagement
  • Survey Campaigns

Abandoned cart recovery workflows

Reclaim lost sales by automatically recovering abandoned carts. Trigger targeted email sequences to remind customers of their forgotten items and entice them to complete their purchases.

Welcome journeys

Onboard new customers with personalized welcome sequences. Send automated emails to introduce your brand, offer exclusive discounts, or provide helpful resources.

Seasonal promotional email templates

Leverage pre-designed templates to create stunning seasonal promotional emails. Easily customize the content and design to match your brand and target audience.

Post-purchase follow-up workflows

Nurture customer relationships with personalized follow-up campaigns. Send automated thank-you emails, product recommendations, and cross-sell offers to encourage repeat purchases.

Re-engagement workflows

Revive dormant customers with personalized re-engagement campaigns. Send targeted emails, offer exclusive discounts, or create personalized product recommendations to bring them back to your store.

Product review campaigns

Encourage customers to leave reviews to build trust and improve your online reputation. Automate review request emails and provide incentives for feedback.

Boost your eCommerce sales with effortless automation

Discover shopping insights with RFManalysis

Understand your shoppers' traits based on the recency, frequency, and monetary value of their purchases. RFM analysis enables you to target specific customer groups with relevant messages and offers based on their behaviors. A crucial indicator for predicting a customer's lifetime value

Discover shopping insights with RFManalysis

Drive convertible traffic to your store

Regardless of where your audience is, bring them together from different touchpoints using emails, SMS, and WhatsApp, and capture their details with signup and pop-up forms.

Drive convertible traffic to your storeDrive convertible traffic to your store   

Launch beautiful landing pages in minutes

Quickly create landing pages that align with your specific marketing goals and host them freely on our platform. Never rely on a developer when you can build pages with a drag-and-drop editor.

Engage with your shoppers contextually

Strike a conversation with your shoppers at the right moment with personalized messages through email, SMS, and WhatsApp, all based on their individual behaviors and preferences. Make your brand resonate with their taste using segments, dynamic content, and hyper-personalization.

Engage with your shoppers contextuallyEngage with your shoppers contextuallyEngage with your shoppers contextuallyEngage with your shoppers contextually 

Set up product recommendation emails easily

Enhance the customer shopping experience with personalized product recommendations. Use AI-powered algorithms to suggest relevant products based on purchase history, browsing behavior, and other factors.

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What Keeps Our Customers Happy—and You’ll Love It Too!

We are able to personalize the journey and make sure we are getting the right touchpoints for different clients. I have used other tools before, but Zoho Marketing Automation just seemed a lot more logical, and it was very easy to pick up.

Paul Harvey,Governance and Operations Manager, Hanley Consulting
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I'm excited about Zoho Marketing Automation because we've now got a tool that enables us to compete with HubSpot while at the same time not having to be so expensive.

Adrienne Craighead,Marketing Advisor, TorchBearer Business Growth Advisors
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We would recommend Zoho Marketing Automation for the suite of marketing reach capabilities, especially Journeys.

Jason Agouris,CEO, iTristan Group
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Maximize your growth using ecommerce marketing automation software

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