## Zoho Commerce Help Documentation Index

Access the complete documentation index at:
https://www.zoho.com/en-us/commerce/help/llms.txt

Use this file to discover all available documentation pages before proceeding.

# Customers

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Customer reports provide insights into the behavior and purchasing patterns of your customers. These reports help you understand customer engagement, identify top buyers, and analyze repeat visitor behavior. This section consists of two reports:

*   [Top Buyers](/en-us/commerce/help/customers-reports/#Top-Buyers)
*   [Frequent Visitors](/en-us/commerce/help/customers-reports/#Frequent-Visitors)

### Top Buyers

This report lists the top customers by purchase volume and order value in your online store. It helps you identify your most valuable customers, understand purchasing patterns, and prioritize high-value customer relationships.

Here’s how you can view this report:

*   Click **Reports** on the left sidebar.
*   Select **Top Buyers** under _Customers_.

Fields

Description

Customers

Name of the customer.

Latest Order

Most recent order ID associated with the customer.

Number of Orders

Total number of orders placed by the customer.

Amount

Total revenue generated from the customer across all orders.

Use this report to recognize and reward your top customers, and develop targeted retention strategies for your most valuable buyers.

### Frequent Visitors

This report displays the customers who visit your online store most frequently. It helps you understand customer engagement patterns, identify loyal shoppers, and analyze repeat visitor behavior.

Here’s how you can view this report:

*   Click **Reports** on the left sidebar.
*   Select **Frequent Visitors** under _Customers_.

Fields

Description

Customers

Name of the customer or visitor.

Latest Order Date

Date of the customer’s most recent order.

Sales Order#

Sales order ID associated with the latest order.

Number of Orders

Total number of orders placed by the customer.

Amount

Total revenue generated from all orders by the customer.

Use this report to identify engaged customers, understand repeat visitor behavior, and optimize your customer engagement strategies based on visit frequency.