Why Zoho DataPrep is the perfect Matillion alternative

Both Zoho DataPrep and Matillion are great ETL tools that offer data integration and transforms. Let's take a look at a detailed comparison of their features to help you decide on the perfect tool for your business.

Get StartedPlan and Pricing
Matillion alternative

Zoho DataPrep vs Matillion Which one should you choose?

Zoho DataPrep has the edge over Matillion, with support for a variety of input sources - not just Snowflake, 250+ transformations and handy features like graphic data quality analysis and intelligent suggestions. DataPrep also has tighter integration with BI solutions like Zoho Analytics.

  • Features
  • Setup & Deployment CloudCloud
  • Focus areas Data ingestion, ETL, reverse ETL, migration, data orchestrationData ingestion, ETL, data orchestration, reverse ETL
  • Import from a variety of sources Yes, 250+
  • Graphical data analysis   
  • Data transforms 250+ built-in data transforms 
  • No-code transforms   
  • AI transforms Yes (like Sentiment Analysis, Key word extraction, dataset finder, formula generator, transform by example etc.,)Available only for Snowflake data layer
  • Data preparation using natural language queriesYes with Ask Zia Co-pilotYes with Matilion Co-pilot
  • Data cataloging    
  • Data distribution   
  • Repeatable transformation steps  Yes with shared pipelines
  • Intelligent suggestions  
  • Advanced ETL capabilities Yes, visual pipeline interface with data orchestration and advanced transformationsYes, Native SQL pushdown, dbt integration, multi language coding IDE, pushdown Python via Snow Park
  • Data replication Full table and incremental fetch using change data captureFull table and incremental fetch using bookmarks called cursors
  • Build and reuse pipelines with customizable templates   
  • On-premises data integration    
  • Native integration with analytics tools and CRM applications Yes (both source and destination)Yes (only for source)
  • Native integration with cloud storage services like Google Drive, OneDrive, Dropbox, Amazon S3, Zoho WorkDrive, etc.Yes (both source and destination)Yes (only for source)
  • Rest APIs and webhooks   
  • Data privacy features (GDPR and HIPAA compliance, role-based access controls, audit and access logs)   
  • Tighter integration with AWS, Azure & Google cloud   
  • Data streaming   Yes, from (db2, Sql server, My SQL, Oracle, Postgres) to (S3, Azure blob, Snowflake)
  • Connect 3rd party GIT for data management   
  • Hybrid SaaS deployment using data productivity cloud agents   
  • Retrieval Augmented Generation (RAG) support in data pipelines   
  • Auto documentation for data pipelines   

Purpose

Zoho DataPrep is a no-code data preparation and management platform designed for data ingestion, ETL, reverse ETL, migration, data workflow, and orchestration. Its visual drag-and-drop builder makes it easy for non-technical business users to build data pipelines.

Pricing

Zoho DataPrep offers flexible pricing plans for both small businesses and enterprises. There's a wide variety of options to pay only for your data needs, plus a free plan that helps small businesses get started.

Security

With over 7,000 businesses worldwide using DataPrep for various data management needs, security and privacy are essential. We hold ISO/IEC 27001 certification for managing information security, ISO/IEC 27107 for managing cloud security, and ISO/IEC 27018 for managing personal data on the cloud. We are also GDPR, SOC2, and HIPAA compliant.

Purpose

Matillion is a cloud-based data integration and ETL platform with over 1200+ customers worldwide, simplifies the process of extracting, transforming, and loading (ETL) data from wide range of sources including databases, SaaS applications, and APIs to target destinations. It offers a user-friendly interface and a powerful set of tools for data integration, transformation, and orchestration.

Pricing

Matillion offers a range of pricing plans to cater to different business needs, including a free trial and flexible subscription models. The pricing is typically based on the number of users, the volume of data processed, and the specific features and functionalities utilized.

Security

Matillion prioritizes data security and privacy. The platform adheres to industry-standard security practices, including data encryption, access controls, and regular security audits. It also offers features like role-based access control and data masking to ensure data confidentiality and integrity.

How to choose the best ETL tool 

Identify the data management needs for your business. Based on your data goal, your ETL tool should:

  • Work with the right connectors.
  • Have easy-to-use transforms.
  • Integrate with the existing infrastructure.
  • Have the right security and governance features.

Cloud-based ETL tool

Zoho DataPrep is a cloud-based ETL (Extract, Transform, Load) tool designed for businesses of all sizes. It eliminates the need for complex installations or infrastructure, offering a hassle-free experience. With its intuitive interface, you can import data from multiple sources, clean it, and transform it to suit your analysis needs in just a few clicks. The scalability of cloud-based ETL tools allows businesses to handle growing data volumes effortlessly while maintaining speed and performance. Plus, the flexibility of accessing your data preparation workflows from anywhere ensures better collaboration and efficiency for your teams.

Cloud-based ETL tool

Data connectors

Zoho DataPrep integrates with 80+ connectors, helping you move various kinds of data from source to destination. You can move data from CRMs, survey tools, business applications, cloud databases, data warehouses, and data lakes.

You can also move on-premises data with the help of DataBridge, a lightweight, independent utility that connects your on-premises data source to Zoho DataPrep. It's an easy, fast, and secure way to move data from your local server to other business applications and data warehouses.

If you need to access data from other business applications, feel free to reach out to support@zohodataprep.com. Our team will prioritize your request and help you access your data, free of charge.

Data connectors

AI-powered data transforms

Zoho DataPrep is an end-to-end ETL tool with 250+ built-in transforms, providing an AIpowered no-code solution for data preparation. Easily clean, look up, pivot, and perform multiple transforms with the help of Zia, our AI-powered chat engine. If you'd like to get to work on your dataset, we also have a text selection feature in our intelligent DataPrep Studio—it's as simple as selecting the changes you want done and letting the system recognize and suggest transforms for you.

Datasets can also be joined and appended easily in the pipeline, making it simple to work with multiple datasets. Complex transforms can be performed with hand-typed formulas, but you can also generate these formulas with the help of our ChatGPT integration. Just ask ChatGPT for the formula in your native language, and it's seamlessly generated for you

If you love coding, we have an integrated code studio where you can perform transforms with the help of Python.

AI-powered data transforms

Support and pricing

Zoho DataPrep provides free around-the-clock email, chat, and forum support for all customers. We also offer an extensive knowledge base to help customers solve their product-related queries and concerns.

Our freemium plan allows businesses to import 20,000 rows of data and use most of the basic transforms and integrations. The freemium model also comes with a 14-day free trial of the standard plan to let customers try all of DataPrep's features

The standard plan starts at $40/month and allows users to import up to 2 million rows. All advanced ETL features—like integration, transforms, pipeline scheduling, pipeline orchestrations, and more—are included in this tier. The pricing is also flexible, where customers only pay for the number of rows they need.

Support and pricing

What our customers are saying

Bob Sullivan JD

"Zoho DataPrep has taken the time it takes to clean and import our data from multiple hours down to minutes. I am able to provide my clients better tracking of their key statistics because I now have an automated way to take in their third-party data."

Bob Sullivan JD

COO, Vector Solutions

Connor Nobert

"Zoho DataPrep has allowed us to reduce manual data cleansing and cut down on clunky, additional scripts for transforming the data. With Zoho DataPrep we have been able to streamline our ETL processes and move towards a leaner ETL framework, with much of the transformation work now being done within Zoho itself."

Connor Nobert

Director, Pulse LLC

Claudio Cabeza

"We spend a lot of time writing and maintaining custom scripts to import data, fix errors and transform the data. Using Zoho DataPrep, we easily found the errors in the data and fixed them all from within the tool. We are now looking to eliminate manual scripts and use Zoho DataPrep to automate data preparation."

Claudio Cabeza

Business Development Director, Grupo Premo

Still not convinced that Zoho DataPrep is the perfect alternative to Matillion? Compare them for yourself!