Churn prediction: The smarter way to anticipate customer churn

Customer churn is the measure of how many customers have stopped using your company's products or services during a given period of time. This is a critical metric for businesses, as a higher churn rate can negatively impact revenue and growth.

Unfortunately, customer churn is an inevitable part of any business, but what will set you apart is how proactively you identify and prevent it. Look no further—Zia is here to help!

CRM Software benefits | Zoho CRM

Here's how we can help you

  • Prevent customer churn using AI prediction
  • Achieve accurate churn score using data inputs
  • Setup automatic workflows that alert record owners of critical information

Predict customer churn using Zia, your AI assistant

Whereas most businesses are stuck compensating for lost customers by investing heavily in lead acquisition, some aren't even aware the churn is happening. With Zia's help, you can now get real-time predictions on each customer's churn indicators. By analyzing the pattern and frequency of customer transactions, Zia can ascertain each customer's churn probability and provide you with valuable data to prevent further customer decay.

Predict customer churn using Zia

How does this work?

By fetching the existing and historical customer data, Zia can assign a churn score for each customer and generate a list of churn-preventing and churn-inducing factors—all to help businesses adopt necessary strategic measures. Additionally, Zia can help you notify record owners of critical information by setting up workflows.

Zia uses data inputs—including transactional and usage data—to provide you with an accurate churn score. Transactional data includes mode of payment, total expenditures, and payment history, whereas usage data includes customer activity on your website, their login frequency, and feature usage.

Process of predicting customer churn rates

Bringing usage data into your CRM

Zia's churn prediction can also integrate with data sources like Google Analytics, which can provide you with a more comprehensive analysis of customer interactions. By studying this data, you can create targeted marketing and advertising activities for your customers.

Comprehensive predictions with the help of integrations

Future-proof your business

Are you ready to master customer retention? Contact us today to learn how Zia's churn prediction tool can help you achieve this!

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Once a deal is won, a contract is created in Zoho CRM and integrated with the vendor's portal. This integration helps by notifying sales reps of subscription failures and enabling them to plan their actions accordingly. They can also gauge the percentage of subscriptions lost to competition

AGUSTIN FERNANDEZFounder & CEO, MicroCAD