Churn prediction: The smarter way to anticipate customer churn
Customer churn is the measure of how many customers have stopped using your company's products or services during a given period of time. This is a critical metric for businesses, as a higher churn rate can negatively impact revenue and growth.
Unfortunately, customer churn is an inevitable part of any business, but what will set you apart is how proactively you identify and prevent it. Look no further—Zia is here to help!
Here's how we can help you
- Prevent customer churn using AI prediction
- Achieve accurate churn score using data inputs
- Setup automatic workflows that alert record owners of critical information
Predict customer churn using Zia, your AI assistant
Whereas most businesses are stuck compensating for lost customers by investing heavily in lead acquisition, some aren't even aware the churn is happening. With Zia's help, you can now get real-time predictions on each customer's churn indicators. By analyzing the pattern and frequency of customer transactions, Zia can ascertain each customer's churn probability and provide you with valuable data to prevent further customer decay.
How does this work?
By fetching the existing and historical customer data, Zia can assign a churn score for each customer and generate a list of churn-preventing and churn-inducing factors—all to help businesses adopt necessary strategic measures. Additionally, Zia can help you notify record owners of critical information by setting up workflows.
Zia uses data inputs—including transactional and usage data—to provide you with an accurate churn score. Transactional data includes mode of payment, total expenditures, and payment history, whereas usage data includes customer activity on your website, their login frequency, and feature usage.
Bringing usage data into your CRM
Zia's churn prediction can also integrate with data sources like Google Analytics, which can provide you with a more comprehensive analysis of customer interactions. By studying this data, you can create targeted marketing and advertising activities for your customers.
Future-proof your business
Are you ready to master customer retention? Contact us today to learn how Zia's churn prediction tool can help you achieve this!
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