AQUAGROUP democratizes detailed insights on daily operations using Zoho Analytics



"Zoho Analytics seamlessly generated reports and dashboards that are embedded within our ERP system, offering robust functions that democratized access to insights across our organization."

- Ravi Kumar
Head of Finance and IT Operations, AQUAGROUP

The company

Established in 1956 and headquartered in Coimbatore, Tamil Nadu, India, AQUAGROUP has been a pioneer in the field of motors and pumps with the iconic ‘TEXMO’ brand. AQUAGROUP maintains exemplary quality control, manufacturing its own castings, motor laminations, and copper winding wire. This meticulous approach ensures their products exceed performance expectations, delivering trouble-free operations even in challenging conditions.

Their extensive product range is showcased under the trusted brands TEXMO and AQUATEX, available and serviced through a wide network of over 1,400 exclusive dealers nationwide. The company's IT team, consisting of more than 30 members, manages operations with an in-house ERP and other legacy systems, tailored to their specific needs.

The Challenge

AQUAGROUP's IT team manages 1,300 client systems that are connected to their data center. They were looking to deploy a robust analytics solution that caters to their diverse operational needs. Their primary requirement was for the analytics tool to seamlessly run in parallel with the existing ERP system and employ visual insights to enhance day-to-day operations across various facets of the business, such as production, human resources, inventory management, security, and more.

In general, only top management has access to business insights. However, understanding the value in making these metrics available across the organization, they wished to democratize analytics. To address this need, they needed a tool capable of providing custom reports to various stakeholders while curtailing access to sensitive data based on the scenario's liability and requirements.

AQUAGROUP wanted a solution that had:

  • User-friendly reports embedded in their internal applications.
  • Secure collaboration with various stakeholders.
  • Custom KPIs.
  • Diverse reports and dashboards.
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"We were on the lookout for an analytics tool to streamline daily operations, with a goal of accessibility to reports across the organization. Although Power BI showed potential, the need to enable it on every client system in our on-premises environment was a significant challenge. After exploring alternatives like Tableau and other free tools, we ultimately chose Zoho Analytics for the ease of its on-premises deployment."

- Ravi Kumar Subramaniam,
Head of Finance and IT Operations, AQUAGROUP

The solution

After trying various tools in the market, AQUAGROUP concluded that Zoho Analytics was their best choice, mainly due to the ability to embed contextual real-time reports and dashboards within their ERP system, which enhanced visibility across the organization. Another key factor that led to the adoption of Zoho Analytics was its built-in functions. These functions simplified tasks, such as calculating complex arithmetic functions, assessing seasonal variations, and building accurate projections. The built-in functions significantly streamlined AQUAGROUP's decision-making processes.

Zoho Analytics also eased the creation of charts and pivot tables, and summarized queries, allowing AQUAGROUP to create visual representations of data and conduct effective data analysis. Kumar highlighted the ease of creating custom query tables proved particularly advantageous for the organization, enhancing the efficiency of the data extraction process.

AQUAGROUP uses Zoho Analytics for:

  • Built-in functions to simplify the process of creating custom KPIs to analyze performance trends, determine growth percentages, and assess business variations.
  • Custom reports to create a varied range of data visualizations, including pivot tables, summary, and chart views, and to optimally analyze organizational data.
  • Embedded insights from dashboards within their ERP system to provide real-time insights to all users.
  • Secure collaborations to ensure data confidentiality. Insights are shared based on fine-grained user permissions across the organization.

"Zoho Analytics seamlessly generated reports and dashboards that are embedded within our ERP system, offering robust functions that democratized access to insights across our organization. It became a crucial tool that provided tailored reports and dashboards. The support team played a pivotal role in ensuring a smooth experience for us, too. Their customer-centric approach showcased their reliability and commitment to resolving issues."

- Ravi Kumar Subramaniam,
Head of Finance and IT Operations, AQUAGROUP

Benefits and ROI

AQUAGROUP reported that Zoho Analytics was able to solve the problems the business faced. Some of the notable benefits noted are:

  • Enhanced visibility and collaboration by embedding real-time insights within in house applications.
  • Streamlined custom KPI calculations with robust built-in functions.
  • Visually rich data representation.
  • Democratized access to insights across the organization.
  • Delivered operational insights that enhanced overall operation