If you’ve been following along on our brand positioning journey, by now you’ve taken stock of how your business is currently perceived by your... Read more
Brand Differentiation
Defining Your Company's Mission, Vision, and Core Values
Trying to position your brand without knowing your company’s mission, vision, and core values is like shoving a puzzle piece into a puzzle without... Read more
Coming Up with Your Company's USP and Value Proposition
In the last section, we guided you through the process of writing your company’s mission, vision, and values statements. These are essential... Read more
Writing Your Brand Positioning Statement
From the beginning of this content, we’ve asked you to practice the art of getting laser-focused, pinpointing the things that only first or most... Read more