Templates

Website experience feedback survey

Gain the actionable data necessary for improving the speed, usability, and design of your ecommerce website. Provide your customers with a seamless web experience by optimizing site performance, resolving issues, and seeking user feedback while revamping or changing your website.

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Website experience feedback survey questionnaire template
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Why are website feedback surveys important?

Website feedback surveys are an easy yet effective way to evaluate your website’s performance. Asking for feedback from customers who have interacted with your website is the best way determine what’s working well and what’s not, and identify bugs that might go unnoticed.

Website experience feedback survey

1. Is this your first visit to our store?

2. What was the goal of your visit today?


3. How easy was it to find what you were looking for?

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10
3200+
1min
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Use website feedback surveys to improve user experience

As an ecommerce business, your website is a direct reflection of your brand. It’s also the only touchpoint your customers will encounter. Our website experience feedback template can be a valuable tool when you’re conducting usability testing. It will help you gather important data to ensure your website is performing optimally.

Website experience feedback survey
Identify the pain points

Determine whether customers can navigate your website easily. Identify any hindrances or distractions, and make sure the user interface is easy to use. Find out if your product descriptions and pricing details are clearly displayed.

Boost website performance

Check that your website loads quickly. Ensure that the mobile version of your website works as seamlessly as the web version. Getting page-specific feedback from your customers will help you identify any areas that need improvement.

Fix bugs and other issues

Buttons and links malfunctioning, inconstancies in page design, typos or grammatical errors in the content, compatibility issues, and crashes are common issues you might encounter. Identify and fix them immediately.

Stay updated

Capture the voice of the customer (VoC). Asking customers what other websites they’ve used, and what they liked/disliked about them can help you understand customer expectations. Learn what you could add or remove from your website and stay updated on the latest trends in website design.

How to use this template

Website experience surveys are paramount for gathering opinions that matter, and when used alongside the features below, they are an indispensable tool for creating positive customer experiences.

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  • Provide visual options
  • Analyze customer sentiments
  • Use pop-ups and embedded surveys
  • Automate operations
  • Utilize the SalesIQ integration

Provide visual options

Use the image choice question type to see how different images resonate with respondents. Ask your customers which page of your website they liked the most, or get their feedback on a new logo or design.

Analyze customer sentiments

Zoho Survey’s Sentiment Analysis and Word Cloud tools use natural language processing (NLP) and machine learning to assess the emotional state of the respondent based on the words they use. This can be useful for understanding the general opinion your customers have about your services during a quick glance through open-ended question responses.

Use pop-ups and embedded surveys

A website experience survey is best used as a pop-up on your website, allowing respondents to give their feedback as soon as they finish their purchase. Retrieve data from your website and record it in your survey to identify your respondents and make their survey experience more personalized. You can also embed your surveys directly into your website using the generated HTML code.

Automate operations

Use trigger emails to automatically send emails when a condition is met. You can use this option to send “thank you” emails to respondents who submit a positive response. Use trigger functions to push your data to third-party services or other Zoho apps. For instance, you can generate a ticket in Zoho Desk as soon as a negative review is submitted, or create a record in the Potential module of Zoho CRM when you receive positive feedback. You can also trigger a webhook to push data received from the callback URL to your own application.

Utilize the SalesIQ integration

Zoho SalesIQ is a lead nurturing platform that helps you automate operations (like opening a chat window when someone visits, or is about to exit, your website) and interact with potential customers at different stages. By integrating Survey with SalesIQ, you can track your visitors’ activity on your website based on the information they provide (like name or email address) on your survey.

Crafting a seamless online shopping experience with every click.

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