Templates

Market Segmentation Survey

Segment your buyers into different groups for a more focused marketing approach. Create personalized marketing strategies, provide tailored services to customers, reduce costs, and identify the best channels for reaching your customers, achieving higher customer retention, and increasing ROI.

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Market Segmentation Survey questionnaire template
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Why is market segmentation important?

Segmenting your audience demographically or geographically will help you narrow down your audience and approach them with specific marketing strategies. This will help you get greater ROI for lesser costs.

Market Segmentation Survey

How do you identify your gender?

What is your age?


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Segment your ecommerce customers to develop narrow marketing strategies

This template will help you segment your audience demographically, geographically, and behaviorally, and group together people who react similarly to certain products or services.

Market Segmentation Survey - Segment your ecommerce customers
Segment your audience demographically

The need for certain products/services varies based on a consumer’s age, gender, ethnicity, annual income, and industry. Classifying your target audience based on these criteria can help you market relevant products to them.

Examples :

  • Printed t-shirts might be more appealing to age groups between 18-25 than 45-60.
  • Clothing and fashion accessories for men and women might differ.
  • Luxury watches are more likely to be purchased by people nearing retirement age or by people with disposable income, rather than college students.
Segment your audience geographically

Your target customers come from different parts of the world and their needs and preferences differ accordingly. Segment your audience based on their continent or country, or narrow them down to specific localities or states.

Examples :

  • A winter apparel company might be more appealing to people living in cold climates than those in tropical climates.
  • Food and ingredient preferences might vary in different localities.
  • A sporting goods manufacturing company might showcase baseball or cricket apparel, based on the popularity of the sport in a given country.
Segment your audience behaviorally

What customers say is often different from what they do. Behavioral questions can reveal the emotional factors behind a person’s buying decisions, which can help you cater to them accordingly.

Examples :

  • Willingness to buy might depend on a shopper's familiarity with the ecommerce store, or on their familiarity with the brand.
  • Some consumers don't mind paying extra for faster delivery, whereas others do.
  • People have different preferred modes of payment, and it can influence a buying decision.

How to use this template

A market segmentation survey will help you use and allocate your resources effectively. Use it along with these features from Zoho Survey to maximize its potential and get the desired results.

Market Segmentation Survey
  • Conduct TURF analysis
  • Create cross-tab reports
  • Set quotas
  • multilingual surveys
  • Buy responses

Conduct TURF analysis

Identify the best combinations of a product, or the most effective medium for contacting customers. For example, two ice cream flavors may seem to be the favorites among customers. However, running a TURF analysis may reveal that these two options have been repeatedly chosen by the same set of people.

Create cross-tab reports

Understand the relationship between two questions. For example, analyze whether there’s a relationship between the age of a person and the clothing brand they prefer.

Set quotas

Conditional quotas ensure that you get feedback from the intended audience. For example, you can set a conditional quota to make sure 50% of the responses you get are from females.

Use multilingual surveys

Translate your surveys into more than 200 languages and connect to a global audience.

Buy responses

With Zoho Survey, you can purchase high-quality responses, making it easier for you to conduct research.

Frequently asked questions

  • 1. Why is market segmentation important?

    Market segmentation helps you:

    • Show relevant content/products: By offering products/services that are relevant to your customers, you can increase retention.
    • Create personalized marketing strategies: You can craft your advertising and marketing campaigns for specific groups instead of mass targeting.
    • Budget effectively: When you narrow down your audience and use your resources effectively, you'll be able to cut down on costs and reduce risks.
    • Develop new product ideas: By demographically segmenting your audience, you will learn about the needs of audiences in specific regions, which will give rise to new ideas and initiatives.

  • 2. What is an example of behavioral segmentation?

    Coca-Cola shows its customers products that are relevant to them. For example, Diet Coke and Coke Zero are targeted towards customers that are health conscious. Derivatives, such as Sprite, are targeted towards college students who prefer a non-cola drink.

  • 3. What is an example of geographical segmentation?

    McDonald's crafts foods that are in line with the local cuisine of the region they're targeting. For example, McArabia, a sandwich made with Arabic ingredients, is popular in Arabic countries. McSpicy Paneer is a burger that is a favorite among Indians.

  • 4. What is an example of demographic segmentation?

    Omega, a luxury watch brand, targets customers in high income brackets and creates different advertisements for men and women.

Tailoring the e-commerce experience through deeper insights.

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