- Lead generation
- Lead nurturing
- Behavioral marketing
- Lead qualification
- Journeys
- Web analytics
- Multichannel marketing
- Marketing planner
- Ecommerce
Generate quality leads
Whether it's your website, blog, or events, prospects are everywhere. Never miss out on capturing them with our lead generation features, like signup forms, landing pages, and pop-ups. You can also pull in leads from Zoho CRM and other services through seamless integrations.
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Nurture your leads
Develop a strong connection with your leads at every step by sending them relevant content. Communicate with them on a regular basis to understand where they stand in your sales cycle. Stay connected with leads even if they aren't ready to convert immediately.
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Analyze lead behavior
Understanding lead behavior goes a long way in helping you deliver the most effective messages. With Zoho Marketing Automation, study your leads, gain insights about their interests, and offer them the best possible experience.
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Qualify your leads
Spend time and effort where it counts. Setting up lead stages helps you evaluate and classify potential customers based on their engagement. You can also score them according to various criteria to enable targeted monitoring.
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Every lead converts differently. Visualize and design unique engagement paths for every lead using journeys. Adding context and offering solutions is what boosts customer engagement.
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Improve conversion with real-time analytics
Analytics help you predict growth. Assess the effectiveness of your campaigns using our insightful dashboards and reports. Set goals and track the leads who accomplish them. Learn which channels generated high leads through attribution reports.
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Automate multichannel marketing
Modern consumers use multiple channels. It's important to reach them where they are. Choose from a wide range of platforms like email, SMS, WhatsApp, and social media to interact with your leads and customers.
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Build and manage marketing plans
Design and manage all your marketing activities under a single roof using our marketing planner. On top of that, keep tabs on your ROI and track your budget. What gets measured gets improved.
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Grow your ecommerce business
Connect your ecommerce store with Zoho Marketing Automation to send purchase follow-ups that encourage customers to complete their purchases, alert them when a cart has been abandoned, and let them know about special offers you're currently running.
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